EPIC 2010 FAST FACTS
EPIC Vancouver is BC's largest green lifestyle show that
features hundreds of environmentally-friendly companies offering
sustainable living products and services.
Survey Conducted by Ipsos Reid
Attendance: 16,976 over 2.5 days +
approximately 2,000 children under 12
Return Rate: 91% of attendees said they are very
likely/likely to come to EPIC 2011; 93% of attendees would
recommend EPIC to family and friends
Duration: 75% said they were at EPIC for at least
2 hours
Marketing: 37% heard about the show from
traditional advertising sources (Newspaper, TV, Radio)
50% heard about the show from new generation sources (Friend, Word
of Mouth, Web, Email, Internet Search)
Reasons for Attending: 95% came to EPIC to learn
about environmentally-friendly living in general;
93% came to EPIC to learn about products and ideas for creating a
sustainable home;
86% came to EPIC to purchase environmentally-friendly products
Visitor Profile
Age: 61% between the ages of 25-44
Gender: 60% female; 40% male
Employment: 76% are self, full or part-time
employed
Location: 95% come from within Metro Vancouver;
60% within the City of Vancouver
Education: 83% are university or college
graduates
Income: 68% said they have household incomes >
$50k/year
Buying Power: 50% are the main purchase
decision-makers for their home;
45% share this responsibility
Show Purchases: 64% of attendees purchased
products and/or services at EPIC
Future Purchases: 66% plan to make future
purchases from EPIC exhibitors
Visitor Satisfaction
Exhibitor Quality: 80% said exhibitors were
excellent to good
Exhibitor Diversity: 75% said there was an
excellent to good mix